ProfitSocks.com

 I recently covered a principle of profitability in a masters class on manufacturing that I believe strongly applied to the profitability of a web site. With in the scope of manufacturing the idea is this: if a process does not add value to the end product then it should be eliminated. If the final infrastructure contains only value added processes then we have refined the operation to a greater state of efficiency and consequently a greater state of profitability. How does this apply to making money online? Well, if developing the site is our process only those elements that will bring profit are the ones we should concern ourselves with. The processes that are going to bring us profit are going to be the processes that bring in traffic. This means a great deal of time spent on graphic development will not yield the best return on investment in regards to your time. Everyone wants the coolest looking site around but with so many content management systems (cms) available, with relatively aesthetically pleasing templates, there is very little need to learn such programs as Photoshop and Illustrator. If the graphic development thing is something you like to do for fun great but realize unless you are providing that as a service it isn’t going to bring in the dollar bills. 

The greatest success in entrepreneurship, business, and life can only be found through conforming one’s aspirations to that of Christ’s. Over the past few years I have been beating myself up over business ventures and ideas that have ultimately amounted to little more then an intellectual gain with a financial loss. As I reflect I realize that each was nothing more then the chasing of the wind. My primary motives were that of quick monetary gain and were in no way associated with who I am. I did my best to merge my “passions” with something that would bring in the dollar bills, the problem was that my passions didn’t yield them selves to areas that would bring a quick financial gain.

God geared each of us the way that he did for a reason. It is no mistake that your interests, talents, and abilities are what they are. For me the analytical nature that I have been blessed with said
“Money is a necessity, generating money requires time, time is a limited resource; therefore how do I generate the greatest amount of money in the least amount of time?” I still believe this to be a problem worth addressing but not before the problem of joy. What makes me happy? You see, I was concentrating my efforts on the wrong problem, I was spending so much time working on ways to generate revenue that I was depriving myself of who I am and who God wants me to be. I will still keep my eyes open to future possibilities but concerning myself with Gods will for me as apposed to my will for myself will create the life full of “riches” that I so deeply long for.

On a recent flight from Sacramento it occurred to me that my initial focus and intent of profit socks was a bit miss directed. When I started the site I wanted to focus on financial ventures that are specific to the internet but as an entrepreneur how could I limit my self like that. I am working on so many projects that to have a blog that encompass all of them simply makes more sense. While internet based revenue sources will continue to be covered on profit socks it will now be a category not the main premise. The main premise will now be general entrepreneurial and business ventures. With this new focus I will cover more of the thoughts ideas successes and failures that come from following the entrepreneurial mind set.

I haven’t been doing this that long and I can already tell you that the ability to learn and grow as your blog does is essential. After reading over a few old posts I noticed that I wanted to change the way I address my readers. I felt like I was writing to myself and some how including little bits of info for the reader. As a blogger you must remember that people are inherently selfish and don’t really care about you unless what you are talking about can somehow benefit them. Always always always keep your reader at the front of your mind because if you aren’t writing with them in mind it will reflect in your traffic. Understanding the little things such as this from the get go is great but realize that it won’t be that way with everything. When you fall consider it a lesson learned and move on.